True Voice Communications
Telling Authentic Stories to Achieve Your Goals

True Voice Communications - Blog

This blog will expand on the various pillars of True Voice Communications: Strategic Communications, Content Development, and Coaching.

If there are topics or questions you’d like to see addressed on this blog, please contact me at

Posts tagged Storytelling
Not All Great Stories Need to be Written

After college, I pursued journalism to feed my love of writing and of telling great stories. Most of the time these two passions go hand in hand. But they don’t always have to.

As I started working in television news I realized sometimes the best way to tell a story isn’t through writing, it’s by helping give a voice to the people involved.

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Brian LucasStorytelling, video
Joining the Dark Side?  Or helping shine a light?

Nearly twenty years ago I decided to give up being a television reporter to move back home to Minneapolis and join a PR firm. (The photo you see is a screen grab from my final story as a reporter)  

Switching careers was a big decision driven by a wide variety of factors. I had worked hard to follow my dream as a journalist so it was admittedly difficult to make that choice and follow a new path.

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Brian LucasStorytelling