There is a scene in Spike Lee’s movie, Do the Right Thing, that I often cite when I’m talking about communications strategy, or really life in general.Read More
After college, I pursued journalism to feed my love of writing and of telling great stories. Most of the time these two passions go hand in hand. But they don’t always have to.
As I started working in television news I realized sometimes the best way to tell a story isn’t through writing, it’s by helping give a voice to the people involved.Read More
Applying to colleges is inherently stressful. In the heat of the application process it’s easy to forget that this should be an exciting time. It’s not about getting into one coveted college, it’s about opening up to the future and to the possibilities that will unfold. Nevertheless, for many students the pressure of deciding where to apply and then putting forth the best possible application remains.
For students who apply to colleges that require interviews, that pressure can be even greater.Read More
In 1995, I walked into the Channel 8 newsroom in La Crosse, Wisconsin eager for my first day as a television reporter. I was assigned to do a live shot from the post office to talk about tax day and the rush of people trying to get their returns filed on time.
I had trained for this moment. In graduate school we took turns practicing “live shots” over and over again. I was ready to show that I could nail this assignment.Read More
I was 16 when I got my first rejection for a job.
I stopped at my local movie theater and asked for an application to work there. When I had mentioned this intention to a friend of mine, she cautioned me: “They will give you a questionnaire to fill out. Be careful… it has trick questions to try to figure out if you’re lying.”Read More
Nearly twenty years ago I decided to give up being a television reporter to move back home to Minneapolis and join a PR firm. (The photo you see is a screen grab from my final story as a reporter)
Switching careers was a big decision driven by a wide variety of factors. I had worked hard to follow my dream as a journalist so it was admittedly difficult to make that choice and follow a new path.Read More
When I decided to start True Voice Communications, I was particularly excited about the idea of working with students. I’ve always had a secret desire to be a teacher but my career path went in a different direction. True Voice gave me a chance to use the skills I’ve developed to help students who want to learn how to improve their interviewing skills for college, graduate school, internships or other opportunities.Read More